ARTICLE

ISSUE 3

Brothers in Steam

Three childhood friends. Too many ideas. Not enough sleep. A lot of sauna.

Three people who’ve circled around each other since we were kids – different paths, same rhythm. We’ve shared ideas, bad timing, good timing, and late nights where everything suddenly felt possible.

Our moms used to drag us to saunas and winter bathing clubs when we were still in diapers. Back then, we didn’t think much of it, it was just part of growing up.

Over time, it became something else...

A cure for hangovers, heartbreaks, stress, loneliness, overthinking – and pretty much everything else. A sacred space that gave us room to breathe, to talk, to think.

We each went our separate ways for a while – design, business, hospitality, advertising – chasing careers that taught us a lot, even when they didn’t exactly excite us. Looking back, those chapters gave us everything we needed to do this properly.

And so came SaunaGuus

Not from a boardroom, but from conversations, laughter, being very drunk in a bar at 4am, and the kind of energy that happens when good friends decide to make something real.
It’s everything we’ve learned about people, about presence, about having fun while making something real.

We see SaunaGuus as our sandbox: a place to test ideas, build cool things, and keep good people around us while we do it.
Being able to pass on the feeling that’s shaped our lives – and to do it together – feels like a dream.

And we can’t wait to share the fun

Today we're listening to

Built-up is a big thing in our sessions. Weird Fishes / Arpeggi is one of those songs that does the same. It starts calm, pulsing, patient – and before you know it, you’re completely submerged.
Weirdly comforting. A little hypnotic.

You’re welcome.

Weird Fishes/ Arpeggi album cover

Weird Fishes/ Arpeggi

Radiohead

5:18