What the hell is this?
SaunaGuus was born in Copenhagen, where long, dark winters pushed us to seek warmth, connection, and the rare chance to disconnect.
Getting here hasn’t been straightforward. We’ve slept on couches, borrowed corners of workshops, leaned on friends for favors, maxed out credit cards and relied on people who showed up when we needed them most.
... people believed in the idea and lent a hand when it was just a dream. It’s been built out of passion but also out of community, persistence, and the refusal to let go of something we know matters.
And now, here we are. SaunaGuus is coming to New York and London – two cities that never slow down, and perhaps the places that need this ritual more than anywhere.
One we can’t wait to share with you. We promise it will be raw, authentic, and full of fun.
We’re still figuring things out, but we’re here. And we’re grateful you are too.
Every ritual needs a soundtrack – and ours changes with the steam. In each article we’ll share one track that feels like SaunaGuus.
Today's sound: José González – Line of Fire
It’s a slow-burn anthem. Starts calm, almost fragile, and builds until you’re completely wrapped in it. Dramatic but comforting.
You're welcome.
More soon,
Adrian, Rasmus & August
